Attractive Web Design vs. Effective Web Design
Thousands of new websites are created and uploaded every day. Even in small industries, new businesses are emerging every day. Even though the competition is increasing day by day, but should small business be really concerned with the growing number of websites? Internet provides information and it’s good to the information available in abundance, however, what a lot of websites lack is creativity and ability to attract their market. So, from this perspective, most businesses have nothing to worry about because their existing competitors and new entrepreneurs lack in creating effective web design for their business.
What a lot of businesses care about (when they create a new site) is that they want it to look good. They care about images, colors and the overall layout. They try to create a cool and nice atmosphere, but fail to realize that their websites must be practical and easily accessible instead of way too attractive.
Attractiveness won’t give you any benefit if people are unable to browse your website and find the information or products that they need. An effective websites focuses on usability along with having a nice and decent design. However, merely focusing on design is probably the biggest mistake a business can make.
See, you just don’t want people to come to your site and praise your design. You want them to get involved and then later take action as you like. To engage them and bring them back to your website, you need more than an attractive web design. What you need is an effective web design which is a combination of attractiveness, easy accessibility, simplicity and simple navigation. Otherwise, you won’t be able to have your visitors perform the action that you want and all your precious traffic will be a total waste for you and your business.
If you are unable to convert your visitors into customers, if you are unable to sell your products to the most relevant visitors, then it means your design is not effective and it’s not doing the job it is supposed to do. It may be attractive, but it won’t, of course, pay your bills. A lot of designers, when they create new designs, don’t create about readability. They don’t care about the font size. Thus, with a weird and small font, they make it extremely difficult for the visitors to read the content. This is a very big mistake.
Your content must be easily readable and it should look neat and clean. The overall design may look good with small font, but you shouldn’t expect your market to read your content and take action. Another mistake that a lot of people make prevent their web design from becoming effective is that they create complex navigation. They make it extremely difficult (not on purpose of course) to browse the site and find the required products or information.
So, the bottom line is that your attractive web design may look good, but it may not help you convert your visitors and make money. Hence, it will actually be a bad design. Whereas, an effective web design looks nice and also allows visitors to browse the site easily and conveniently. Hence, an effective web design can convert more visitors. So, go for it and avoid creating a messy fish market.
How To Start A Web Design Business?
If you are a skilled web designer, you should seriously think about setting up your own business. Web design agencies are in great demand as every business is looking to build an online presence with a website or an e-commerce store. Web design entrepreneurship needs minimum initial expense and can be managed from a desk at your home or a small office if you plan to hire some workers.
How to launch your website design business?
Starting up a web design business requires some start up investment and a lot of of hard work to develop a portfolio and a set of initial clients.
Calculate the initial investment: For a web design business, the early costs relate to:
* hardware – laptop or desktop
* internet connectivity
* web design software such as PageMaker, Adobe Photoshop, or whatever you prefer
Setup a website to market your services: The look and usability of a business website holds even greater weight if it is owned by a web designer. Apart from acquainting your customers to your services, design ideas and offers, the design of the website itself is an assertion of your skill as a web designer.
Research the market: The most imperative rule for any internet business is to stay in tune with internet trends. Examine the website design of leading businesses. Notable factors should be ease of navigation, easy to maintain design, and logically organized information.
Develop a web design portfolio: In the beginning, you may not get paid as well as you desire. Design websites for local businesses, non-profit agencies and volunteer your services if needed to build a strong portfolio, good reputation, and network with prospective customers.
Build customer relationships: A major advantage of doing gratis work is building customer relationships and advertising your services. Hand out well designed business cards, make cold calls, advertise via flyers, and send direct mails to prospective clients. Join an online lead generation service for web design leads. As you gain experience, the better you will get, and your business will get recognized. As you become established, you can get paid more and target better and larger customers and projects.
Discuss legal aspects of entrepreneurship with a lawyer: It is always a good idea to cover with your attorney, the legal issues such as the tax liabilities of owning a business and its possible incorporation.
How to grow your web design business?
A web design service can gain more projects by offering additional services, faster delivery of project, and competitive pricing.
Add-on services: Web designers can partner with other freelancing professionals to improve the quality and speed up delivery of their services. A copywriter can develop impressive content that enhances page ranking with search engine optimization (SEO). An internet marketer can drive additional traffic to the website and raise its visibility. Credit card processing service helps with online payments. Offering all-encompassing services attracts customers as all their website needs are satisfied at one place. They are more than glad to pay more dollars for the convenience and quality of such services.
Faster delivery: Web design services can save time by working with templates instead of designing a website from scratch. Of course, this depends upon the needs of a client and the budget for the project. In majority of the cases, acquiring a template and customizing it to the customer’s needs is a viable choice.
Inexpensive rates: Cheap rates always makes you an attractive option. This does not mean that you sell yourself short. You should study the competition and quote a slightly discounted price. However, never forward a quotation without really considering what a project involves. Once a client accepts the quote, get it in writing along with design specifics, deadlines, schedule, project phases, payment schedule, etc.
As with all start up businesses, your web design service may not show substantial returns from the day go. However, as you expand your customer base, the quality of your services will get you greater attention and additional projects.
Imagine the next time you join a discussion about Choosing the Right Web Designer. When you start sharing the fascinating Choosing the Right Web Designer facts below, your friends will be absolutely amazed.
How can you put a limit on learning more? The next section may contain that one little bit of wisdom that changes everything.
Creating your web site can be a tricky process. Choosing the best web design company for your site is extremely important. Unless you run a web-based business, you probably do not have web design experience within your company. Building your web site will take time and a little homework!
To create a web site for your business, follow these 4 simple steps:
1. Establish your goals
2. Determine your budget
3. Pick a web design company
4. Pick a web hosting company
Establish Your Goals
Before you begin looking for company to help you design and build your web site, take the time to understand the goals of your web site. This will be extremely important to help set expectations with the web design company you choose.
In order to set your web site goals, ask yourself the following questions:
* Why do you want a web site?
* Are you selling something?
* Do you have a catalog of products that changes on a regular basis?
* Who is your target market?
* Do you already have a brand?
* What is your industry?
* Who are your competitors?
* Do they already have web sites? If so, what do they look like?
* If you’re selling something, will you accept credit cards over the internet?
* How soon do you want your web site?
* What happens if you never create a web site for your business?
Take the time to answer each of the above questions and if you have time, write the answers down on a sheet of paper. These are the same questions most web design companies will ask you before they begin to create your site. If you have these questions answered up front, you will have some criteria for choosing the right web design company. For example, if you are a real estate agent, and want to publish listings on your web site, you should seek a web design company that knows about the real estate business and has created web pages for other real estate agents.
Determine Your Budget
How much do you want to spend on your web site. Web sites can cost you anywhere from $100 to $100,000 depending upon what you want it to do. Know your spending constraints before you begin negotiating with design companies. Whatever you do, do not tell a web design company what your budget is!! Always get pricing based on your needs, not you budget.
Pick a Web Design Company
Your choice of a web design company is a very important step. Take your time to investigate all of your options. Here are some important items to consider.
Design vs. Build
Depending upon the scope of your web site, you may need to choose two different companies. Building a web site is a highly technical process. Designing a web site is a highly creative process. Many advertising firms specialize in web site design which does not necessarily require any web development skills whatsoever. The process of creating a web site is similar to the process of building a new home. Before you ask a construction company to start building, you first seek out an architect who creates a blueprint of your house taking into account what you want (number of stories, square footage, etc.). Creating a detailed blueprint before construction begins can help you accurately estimate the final price. Without the blueprint, you may end up paying a lot of money for a house that does not fit your needs. Creating a web site is exactly the same except most web site “builders” also claim to be “designers”. The good news is that you can look at other sites a web design company has created (like looking at other homes that a home builder has made). Make sure you ask the web design company what their process is for designing a web site vs. building a web site. They should understand the difference between these two concepts. If they don’t, they’re probably builder that think they can also architect.
Has the web design company created web sites similar to yours? Do they have relevant industry experience? As with any services company, choosing someone that has relevant experience. If you want to sell products through your web site and accept credit card payments, does the web design company you are considering have experience doing just that?
Review the Portfolio
A well established web design company will have a solid portfolio of web sites that they have created for other clients. Ask for links to other site the design company has created and review each one. Do you like what you see? Do the sites have a style that appeals to you? In addition to reviewing web sites, ask for customer references. Contact their clients and ask them about their experience with the web design company. Were they happy with the results? Did they get what they paid for? How much did they pay? Would they recommend them? How long did it take? What didn’t they like about the company? How responsive was the company when they had questions?
Pricing for creating a web site can vary. Typically, web design companies will charge one of three ways:
* Time and materials: price is variable based on the actual number of hours spent working on your site. For example, a web design company may charge you $75 per hour. If it takes 100 hours to create your web site, your price would end up being $7,500.
* Fixed Price: some design companies will charge you a fixed fee based on a fixed set of requirements. If you outline your requirements very carefully, many web design companies will quote you a single price.
* Component Pricing: some design companies will charge “by the page”. By creating a price based on the number of pages, you can control the cost by designing a specific number of pages. Buyer beware: some design companies will charge by the page but will have “special pricing” for components such as custom graphics, animated images, and the like.
The most important step in pricing is to make sure the potential design company outline all of the prices associated with the work and puts it all in writing. Never enter into a deal unless all of the costs are well understood up front. Also make sure that you understand what “done” means. Try and structure the payments such that a significant portion of the fees (20%) are not due until you “accept” the final web site. Include the agreed-upon dates in your contract and provisions for what will happen if these dates are not met.
Knowing enough about Choosing the Right Web Designer to make solid, informed choices cuts down on the fear factor. If you apply what you’ve just learned about Choosing the Right Web Designer, you should have nothing to worry about.
The more you understand about any subject, the more interesting it becomes. As you read this article you’ll find that the subject of How to Choose Web Design Company? is certainly no exception.
Think about what you’ve read so far. Does it reinforce what you already know about How to Choose Web Design Company?? Or was there something completely new? What about the remaining paragraphs?
Web Design Company
There are many people on internet who call themselves as web designers and web design companies. Many people do it for fun, as a hobby or part-time. Web design companies full-time operations are way to go.. Web design companies doing it for living will take your project seriously. Make sure your web design company has done enough research on internet technologies.
5 firm steps for finding the right Web design company for you
1. Assess your needs:
A professional Web design company will work with you rather than for you. It will help you in defining your organization’s requirements. Still, you should have a basic idea of what your web site can do for you. Will it serve as an informative catalog? Will it grab new clients? Will it strengthen relationship with your existing clients? Will it serve the needs of your workers?
There are few initial requirements your organization should aware of:
The intended audience for the Web site
The intended goal of the project
Anticipated budget for the Web site
How the project will fit into a larger marketing/corporate scheme
The individuals/departments within your organization responsible for the project
These initial requirements will help you finding web design firm best suited for your project. You should document them and use them as a basis for evaluating each web design firm. This document will serve as your benchmark to measure each web design firm.
2. List Generation:
You can use many ways to search web design firm. There are strengths and weaknesses on selecting a method to search for web design firm. Combination of different approaches will be your best bet in hunt of web design firm for your project.
Competitors’ web sites:
Look for web sites of organizations that you like, mainly web sites of your competitors. Sometimes you have to look for web sites other than your industry. Mostly, web design firm includes site credits (example: developed by 4MDESIGNERS). You can simply visit web design firm’s web site and carry on your analysis. If you cannot find the credits on the site, feel free to contact the organization and ask which Web design firm is responsible for the web site? You can at least have some comments about that web design firm from the organization you will be contacting.
Ask your Social Circle and Family:
Ask your friends, colleagues and family which web design firm designed their web site, or if they otherwise recommend a web design firm. Find out what they liked or disliked about web design firm and about web site they developed for them. Few companies’ produces better results when they are given Start-Finish task while few are more inclined towards doing particular task.
3. Short List
By considering above mentioned you organization should create a short list of 4-5 web design firms that are best suited for your project.
Evaluate their work:
When its said evaluate, it means you have to evaluate their portfolio, kind of web sites they have developed. If you want to sell products online, you should look for proven ecommerce solutions web design firm has developed.
It’s essential that you research a web design firm’s work so you can evaluate their potential and quality standards. A web site does not have to be flashy or very interactive to hit the deck, but you must appreciate web design firm’s design sense. Also, consider hiring a firm familiar with your particular industry.
When evaluating web design firms, note geographical location of their clients. A Web design firm that has worked with clients in many geographical locations will have a more global approach to your Web site.
Don’t select a freelancer for your project on a freelance basis, to design and develop your organization’s web site. It is rare to find a single person capable of handling all development, visual, technical and web marketing elements that make an effective web presence. More over, by depending on an individual, your organization is at risk of losing its time and money should anything occur to that one individual?
Determine what other products/services the Web design company can offer
What kind of value-added products or services can the design firm offer? Internet Marketing and Web site promotion? Newsletter or email campaigns? If your organization is not currently dealing with a print design agency, for example, this might be a factor for dealing with one group over another. Similarly, can the firm provide database and software development should your organization wish to Web-enable some of its existing systems or processes?
During this stage, your organization should make contact with the potential Web design firms that are on your shortlist.
4. Get Quote/Proposals
Good web design firm will always be ready to submit a proposal for your website along with defined timeline, deliverables and terms & conditions. When evaluating proposal, look how they communicate with you using their website and digital documents.
Maintain a list for each proposal, consisting of its strengths and weaknesses, and the strengths and weaknesses of the respective Web design firm based on its other materials (Web site, portfolio, brochure, case studies, etc.).
5. Evaluate Proposals
After your organization has received all proposals, review and compare them with each other. How do they fare in terms of presentation? Do they present upgrade paths for your project, going beyond the needs of the immediate goals outlined?
6. Think ahead.
Over the past year, many of web design companies of different sizes have emerged, closed their operations or cut back. It’s important to ask web design company about long-term relationship.
When word gets around about your command of How to Choose Web Design Company? facts, others who need to know about How to Choose Web Design Company? will start to actively seek you out.